How many times have you seen this email? We all get them, and I get a ton of them.
For example:
Hello,
My name is jenny Smith and I am a Digital Marketing Specialists for a Creative Agency.
I was doing some industry benchmarking for a client of mine when I came across your website.
I noticed a few technical errors which correspond with a drop of website traffic over the last 6-8 months which I thought I would bring to your attention.
After closer inspection it appears your site is lacking in 4 key criteria.
1- Website Speed
2- Link Diversity
3- Domain Authority
4- Competition Comparison
I can send you over the report which shows all of the above and so much more which will help you at least improve your site, its rankings and traffic.
I would love the chance to help as well however; this report will at least give you a gauge on the quality of what I do. If you are interested then please share your requirement and contact details.
Is this the best email to send it to?
Sincerely,
Jenny Smith
Jenny is a liar! She never actually took the time to review your website. This is a form letter sent out in the hopes that someone will email them back.
SEO scams like these typically start to pile up in your inbox once your site has moved to the top results of search engines.
So, Jenny works for a Creative Agency, why does she not say which one? And if it’s a legitimate Creative Agency – why do they not have a website or an email address with the domain name for the agency? And where is the physical address and phone number?
Jenny isn’t her name at all, and if you were to respond to her email chances are you would get a response containing a document that when opened would infect your computer with a virus.
Other ways to tell an email is just spam:
1. The email has no specific info about your company or website – it’s all very vague like a horoscope – it can apply to just about everyone.
2. The correspondence is unsolicited.
3. The message is in broken English.
4. You get the same exact message from different people.